The first stand-alone physical store for Burt’s Bees in Europe developed from my initial proposal into a fully-fledged pop up on Monmouth Street in Covent Garden. Originally planned to last just 6 weeks, it proved so popular it stayed open for a full year
Every range had a customer engagement area within the store. I designed these to be as varied as possible, mixing digital with crafted elements and graphics
Bringing the brand (and Burt) to life and telling their story in engaging ways was key. The tone of voice and it’s delivery had to inform, but not be too serious
An ideal venue for press events and product launches, I designed a central beauty station seating up to 8 people which meant the store was optimised to showcase products through demos and workshops