Creating an entirely new beauty brand for M&S, including the ‘Lifeology’ brand name and look & feel, as well as all supporting tone of voice and product design
This was a new range of inexpensive body care products by M&S intended to give an ‘instant mood lift’. I devised a name, logo and copy with an engaging, positive tone of voice, complimented by fresh, playful pack designs
To promote the launch of the range, three prominent beauty bloggers were invited to test it out. This generated a high level of interest on Instagram with the design of the products receiving especially positive feedback. Customers posted images of their favourites