Ruinart is the world’s oldest champagne house and was the first to introduce a rosé to it’s range. It is part of the LVMH stable and an understanding of the unique needs of the luxury market was vital to create this pitch-winning project
I created the intial pitch to Ruinart which developed the customer engagement concept of serving Ruinart as a flavour pairing with gourmet ‘pearls’. The pitch proved successful and the design agency I was working with won the project. Together we developed the final flavours and packaging design in collaboration with a specialist gourmet pearl supplier